The portfolio basics

Mergers aside, there are two ways of getting new deposit dollars or converting a loan: a brand-new prospect walks into your branch or an established customer takes an additional product. Neither one will happen without some work on your part. But prospecting within your customer base is always smart; you are building on a relationship of trust. It is also cost-effective, since you can target products and services based on customer data you already have.

Don't get too comfortable

Remember: your customer is everyone else's prospect, and your competition is working every day to capture and build that relationship. The risk of inaction is not just the lost opportunity to deepen the relationship, but having your customer take his business to someone else. That's a loss of real dollars, not just the potential ones, from your bottom line.

It's time to REACT

LE Direct has created a fully-managed retention outreach program designed for community-based financial institutions, so that you can retain every available customer today. REACT can be customized for the products and services that you want to build, to deepen your portfolio relationships and stem attrition to keep your valued customers on the books.

So what is a dollar worth?

That's the average investment in REACT to keep your customer consistently engaged and growing in their deposit and lending relationship with you. We've made REACT turnkey, full-service and hassle-free...so you can focus on daily business.

Find out more today

Drop us a line right now for more details about how REACT works, and how it can work for you.

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